Archive for April, 2008

What are the Value of Book Signings?

“Bookstores are the meeting place of the 21st Century,” says Marcia Bliss of Bliss Connections in San Diego. In working with authors to help them promote their books, she cites numerous benefits of book signings:
1. BOOK SALES (first and foremost);
2. gains local exposure for author;
3. meet prospective book buyers;
4. involves [...]

Every 1000-Watt Station Can Help: A Strategy for Today’s Talk Radio Scene

Bill O’Reilly, host of Fox News Channel’s The O’Reilly Report, was quoted in Talkers Magazine about how he cracked the bestseller list.
“In the beginning, we couldn’t get on Good Morning America, or the Today Show or any of that. Elite newspapers wouldn’t review the book. We had to rely on talk radio,” O’Reily [...]

Are Author Tours Still Valuable?

In the simpler days, before radio interviews were conducted by phone and the technology of satellite TV and the Internet, book sales relied heavily on book reviews and “author tours.”
So, in today’s world, does the “author tour” still make sense? We believe the answer is, yes!
A publicity campaign should be viewed as a two-part [...]

Top 10 Things to See in Beijing, China

Take your camera along on this trip. There is nowhere else that you will find and be able to see the wonders of nature or into the past like you can in Beijing. The steep cliffs that surround the Great Wall are awe inspiring.
1. Great Wall of China
A wall of about 3100 miles [...]

Top 10 Things to See in Madrid, Spain

Madrid, Spain is a unique city and at an altitude of 2100 feet it may be one of Europe’s highest capital cities. Madrid is not only the capital of Spain, but it is also the world’s capital of bullfighting. Shop at some of Europe’s finest shops, view world class art galleries, party all [...]

Two Neat PR Tricks for Great Authors Who Aren’t Great Book Promoters

You know how hard it is to write a book.
It may be a labor of love, but it’s still a labor. And while you’re not out there cracking rocks with a sledgehammer, some might even call it hard labor. That’s totally fine. Nothing good comes easy. And there’s no question that you’re wonderfully suited for [...]

Small High Definition TV’s Make For A Great Gift!

My spouse’s birthday is coming up soon and I know he has been eyeing a new television. HDTVs have been out for a little while now so I am sure that is what I will need to buy. I don’t know much about HD stuff but I do know the image is supposed to be [...]

How To Buy UL Labels

UL stands for Underwriter Laboratories, which is an organization that is an independent, not-for-profit product safety certification organization that has been testing products for consumer safety for many years. Many of these products require a label to designate that the product has passed the UL inspection and is safe for the consumer.
UL labels can be [...]