Not more than a decade ago, marketing was considered a relatively simple job, however with ever growing competition and consumers becoming more and more ad averse, marketing is turning out to be a job that leaves you pulling your hairs in frustration, every now and then. At times, it seems that you had [...]
Retailing is an important component in the supply chain. In most cases the products are sold to their final customers from a retail outlet, it is the retailer who gets to know the customer feedback more than anybody else. Retail business is a form of small business but most business owners do not [...]
Marketing environment is made up of all the factors and forces that influence marketing. These forces can be internal like departments (other than marketing such as finance department and human resource department) or external like competitors, suppliers, economic or political situation. To understand them better, marketing personals divide them in two categories namely [...]
Customers can be divided into different categories according to their decision making patterns. They have different sets of priorities and their own different reasons to buy or reject any given product. It is vital for a marketing professional or sales person to understand these types and to approach different customers in a slightly [...]
Do your brand promises something to your customers? Maybe some uncompromised quality, lowest prices, most innovative designs, unparalleled durability, or matchless customer support service? Theoretically, a brand promise is a statement that the company makes to its customers. Ideally, an established brand is in itself a promise. It’s not just a name, not [...]
Businesses are normally involved in three types of transactions.
B2B (Business to Business) transactions
B2C (Business to Consumer) transactions
B2G (Business to Government) transactions
B2B amount to the biggest part of transactions made online. Creating sales – oriented marketing plan and strategies [...]
When you have a business of your own, one of the constant worries that you will have is how to stay ahead of your competition. Everyday your rivals are developing new techniques to get ahead, and so, if you want to survive in such a market, you need to devise new marketing techniques regularly. The [...]
Whenever we hear the word “Brand” we think of something unique and distinctive. The origin of the word is in early farming parlance where a particular farmer marked their animals in order to identify them. This kind of marking to distinguish something from others came to be known as branding.
Although we are referring to [...]
